{"id":5565,"date":"2025-10-24T10:48:16","date_gmt":"2025-10-24T10:48:16","guid":{"rendered":"https:\/\/gad.se\/?page_id=5565"},"modified":"2025-11-26T09:25:43","modified_gmt":"2025-11-26T09:25:43","slug":"investor-relations","status":"publish","type":"page","link":"https:\/\/gad.se\/en\/investor-relations\/","title":{"rendered":"G.A.D som investering"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5565\" class=\"elementor elementor-5565\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9ea22 e-flex e-con-boxed e-con e-parent\" data-id=\"cf9ea22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b8bb3 elementor-widget elementor-widget-heading\" data-id=\"27b8bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">G.A.D som investering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1865724 e-flex e-con-boxed e-con e-parent\" data-id=\"1865724\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f6685 elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"76f6685\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg aria-hidden=\\&quot;true\\&quot; class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; 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menu-item-type-post_type menu-item-object-page menu-item-6201\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/rapporter\/\" class=\"elementor-item\">Rapporter<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6305\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/pressmeddelanden\/\" class=\"elementor-item\">Pressmeddelanden<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5572\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/bolagsstyrning\/\" class=\"elementor-item\">Bolagsstyrning<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5594\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/bolagsstyrning\/styrelse\/\" class=\"elementor-sub-item\">Styrelse<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5595\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/bolagsstyrning\/ledning\/\" class=\"elementor-sub-item\">Ledning<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5593\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/bolagsstyrning\/revisor\/\" class=\"elementor-sub-item\">Revisor<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5592\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/bolagsstyrning\/bolagsordning\/\" class=\"elementor-sub-item\">Bolagsordning<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5571\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/ir-kontakt\/\" class=\"elementor-item\">IR-Kontakt<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-76f6685\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5577\"><a href=\"https:\/\/gad.se\/en\/investor-relations-ipo\/\" class=\"elementor-item\" tabindex=\"-1\">IPO<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5574\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/kalender\/\" class=\"elementor-item\" tabindex=\"-1\">Kalender<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6201\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/rapporter\/\" class=\"elementor-item\" tabindex=\"-1\">Rapporter<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6305\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/pressmeddelanden\/\" class=\"elementor-item\" tabindex=\"-1\">Pressmeddelanden<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5572\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/bolagsstyrning\/\" class=\"elementor-item\" tabindex=\"-1\">Bolagsstyrning<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5594\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/bolagsstyrning\/styrelse\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Styrelse<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5595\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/bolagsstyrning\/ledning\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Ledning<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5593\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/bolagsstyrning\/revisor\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Revisor<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5592\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/bolagsstyrning\/bolagsordning\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Bolagsordning<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5571\"><a href=\"https:\/\/gad.se\/en\/investor-relations-2\/ir-kontakt\/\" class=\"elementor-item\" tabindex=\"-1\">IR-Kontakt<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dc7677 e-flex e-con-boxed e-con e-parent\" data-id=\"0dc7677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f125134 e-con-full e-flex e-con e-child\" data-id=\"f125134\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b7147f1 e-con-full e-flex e-con e-child\" data-id=\"b7147f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-193e320 elementor-widget elementor-widget-video\" data-id=\"193e320\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/gad.se\/wp-content\/uploads\/2025\/10\/GAD_1920x1080_v02-1-1.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb22fd elementor-widget elementor-widget-text-editor\" data-id=\"aeb22fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>F\u00f6r mer info om Bolagets IPO och erbjudande klicka p\u00e5 IPO-fliken eller <strong><a href=\"https:\/\/gad.se\/en\/investor-relations-ipo\/\">h\u00e4r<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9987623 e-con-full e-flex e-con e-child\" data-id=\"9987623\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe3608 elementor-widget elementor-widget-video\" data-id=\"9fe3608\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;youtube.com\\\/watch?v=yPYdBCSIMqE&amp;embeds_referring_euri=https%3A%2F%2Fmail.google.com%2F&amp;embeds_referring_origin=https%3A%2F%2Fmail.google.com&amp;source_ve_path=MjM4NTE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2cb181 elementor-widget elementor-widget-text-editor\" data-id=\"d2cb181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>G.A.D presenterade p\u00e5 Stora Aktiedagarna i Stockholm 25 november 2025.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46e7a81 e-con-full e-flex e-con e-child\" data-id=\"46e7a81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81379ef elementor-widget elementor-widget-heading\" data-id=\"81379ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Varf\u00f6r investera i G.A.D?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85317a8 elementor-widget elementor-widget-text-editor\" data-id=\"85317a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Ett svenskt premiumvarum\u00e4rke med tydlig identitet<\/b><\/p><p><span style=\"font-weight: 400;\">G.A.D har under n\u00e4stan tre decennier etablerat sig som ett v\u00e4lk\u00e4nt namn inom svensk m\u00f6bel- och inredningsdesign. Med utg\u00e5ngspunkt i gotl\u00e4ndskt hantverk kombinerar bolaget tradition, kvalitet och funktion i tidl\u00f6s design. Produkterna tillverkas med h\u00e5llbara naturmaterial och h\u00f6g hantverksm\u00e4ssig precision, vilket ger l\u00e5ng livsl\u00e4ngd och ett enhetligt formspr\u00e5k.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Varum\u00e4rkets position inom svensk design har byggts genom ett konsekvent fokus p\u00e5 kvalitet, h\u00e5llbarhet och skandinavisk formgivning.<\/span><\/p><p><b>Stabil grund och bepr\u00f6vad aff\u00e4rsmodell<\/b><\/p><p><span style=\"font-weight: 400;\">G.A.D har byggt upp en l\u00e5ngsiktigt h\u00e5llbar verksamhet med bibeh\u00e5llen l\u00f6nsamhet och en tydlig struktur f\u00f6r fortsatt expansion. Med en oms\u00e4ttning omkring 30 MSEK och en effektiv organisation har bolaget etablerat en plattform som m\u00f6jligg\u00f6r skalbarhet.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Aff\u00e4rsmodellen bygger p\u00e5 en kombination av egen butik, \u00e5terf\u00f6rs\u00e4ljarn\u00e4tverk och digital f\u00f6rs\u00e4ljning, vilket ger god kontroll \u00f6ver v\u00e4rdekedjan och ett stabilt kundunderlag.<\/span><\/p><p><b>Tillv\u00e4xt genom digitalisering och internationalisering<\/b><\/p><p><span style=\"font-weight: 400;\">G.A.D utvecklar sin verksamhet genom digital expansion, e-handel och \u00f6kad n\u00e4rvaro p\u00e5 f\u00f6retagsmarknaden. Efterfr\u00e5gan p\u00e5 h\u00e5llbara och kvalitativa produkter \u00f6kar b\u00e5de i Norden och internationellt, s\u00e4rskilt inom premiumsegmentet.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Bolaget har en tydlig plan f\u00f6r att ut\u00f6ka sin n\u00e4rvaro p\u00e5 nya marknader och vidareutveckla sina digitala f\u00f6rs\u00e4ljningskanaler f\u00f6r att m\u00f6ta kundernas f\u00f6r\u00e4ndrade k\u00f6pbeteende.<\/span><\/p><p><b>I linje med l\u00e5ngsiktiga trender<\/b><\/p><p><span style=\"font-weight: 400;\">Marknaden f\u00f6r m\u00f6bler och inredning p\u00e5verkas i \u00f6kande grad av trender som h\u00e5llbarhet, lokal produktion och cirkul\u00e4r ekonomi. G.A.D:s verksamhet och produktfilosofi \u2013 att tillverka m\u00f6bler med h\u00f6g kvalitet och l\u00e5ng livsl\u00e4ngd \u2013 \u00e4r v\u00e4l anpassad till dessa utvecklingsomr\u00e5den.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Bolaget har d\u00e4rmed en position som ligger i linje med de strukturella f\u00f6r\u00e4ndringar som driver efterfr\u00e5gan inom premiumsegmentet.<\/span><\/p><p><b>Erfaret och engagerat ledarskap<\/b><\/p><p><span style=\"font-weight: 400;\">G.A.D leds av grundaren <\/span><b>Kristian Eriksson<\/b><span style=\"font-weight: 400;\">, med \u00f6ver 30 \u00e5rs erfarenhet av m\u00f6belproduktion och design. Tillsammans med <\/span><b>H\u00e5kan Nilsson<\/b><span style=\"font-weight: 400;\">, med l\u00e5ng branscherfarenhet och ett etablerat n\u00e4tverk, kombinerar ledningen hantverkskunskap med aff\u00e4rsm\u00e4ssig kompetens och fokus p\u00e5 l\u00e5ngsiktig v\u00e4rdeskapande.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ledningens erfarenhet och kontinuitet utg\u00f6r en viktig del av bolagets f\u00f6rm\u00e5ga att genomf\u00f6ra sin expansionsstrategi p\u00e5 ett kontrollerat och h\u00e5llbart s\u00e4tt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>G.A.D som investering https:\/\/gad.se\/wp-content\/uploads\/2025\/10\/GAD_1920x1080_v02-1-1.mp4 F\u00f6r mer info om Bolagets IPO och erbjudande klicka p\u00e5 IPO-fliken eller h\u00e4r. http:\/\/youtube.com\/watch?v=yPYdBCSIMqE&#038;embeds_referring_euri=https%3A%2F%2Fmail.google.com%2F&#038;embeds_referring_origin=https%3A%2F%2Fmail.google.com&#038;source_ve_path=MjM4NTE G.A.D presenterade p\u00e5 Stora Aktiedagarna i Stockholm 25 november 2025. Varf\u00f6r investera i G.A.D? Ett svenskt premiumvarum\u00e4rke med tydlig identitet G.A.D har under n\u00e4stan tre decennier etablerat sig som ett v\u00e4lk\u00e4nt namn inom svensk m\u00f6bel- och inredningsdesign. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5565","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/gad.se\/en\/wp-json\/wp\/v2\/pages\/5565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gad.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gad.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gad.se\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gad.se\/en\/wp-json\/wp\/v2\/comments?post=5565"}],"version-history":[{"count":0,"href":"https:\/\/gad.se\/en\/wp-json\/wp\/v2\/pages\/5565\/revisions"}],"wp:attachment":[{"href":"https:\/\/gad.se\/en\/wp-json\/wp\/v2\/media?parent=5565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}